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Asia Outdoor Trade Show

OutDoor Opens in Friedrichshafen Germany on July 15

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The 22nd OutDoor kicks off in Friedrichshafen in Germany on Wednesday, July 15, 2015 and opens its doors for four days to trade visitors and the international press. Representatives from Nanjing Ningfei, organizer of Asia Outdoor and close partner of Messe Friedrichshafen, have been at OutDoor show site to have a visit and exchange ideas with the European partners.

 


Left: Richard Li, Project Director of Asia Outdoor
Right: Stefan Reisinger, Head of OutDoor

 

OutDoor 2015 is delighted to be using all Messe Friedrichshafen's twelve halls, the open air exhibition grounds and the trade fair lake. More than 900 exhibitors from 40 countries present the latest products and innovations, while setting new retail and industry trends. As Europe's leading outdoor trade show, OutDoor is where new products are internationally debuted, where innovations are presented and is home of the prestigious OutDoor Awards. Some 100 international premieres are scheduled for this year's show.

 

 

A tour of Friedrichshafen's exhibition halls shows in particular that functional footwear and equipment, such as tents, backpacks, sleeping bags and accessories set the outdoor business apart from other sectors. Outdoor equipment is getting lighter, more specialised and more comfortable. The OutDoor trade show provides an overview of clothing colour trends for sports and casual wear for the next two years. Manufacturers focus on tone-in-tone at OutDoor 2016;fashion design consultants say 2017 will be a bright, vibrant summer; outdoor fabrics sees mass markets and increasing specialisation , and the industry focuses on climate comfort, hybridity and functionality.

 

 

The OutDoor Industry Award is celebrating its first ten years. This year, the expert panel of judges reviewed 329 entries during an intensive two-day evaluation process. In the end, 39 products were chosen to receive a prestigious OutDoor Industry Award. From this elite group of impressive products, materials, concepts and techniques, the six international judges selected nine outstanding products and solutions in a further evaluation round. These were then presented the OutDoor Industry Gold Award. The winners are officially announced at 17:30 on the first day of the show at a special ceremony in Hall A2. In addition, the award winners will be on display in the Foyer East for the duration of the fair, from July 15 to 18.

 

 

The OutDoor Conferences are a place for think tanks and open exchanges during the show. The European Outdoor Group organize a series of talks at the East Conference Centre. Talks cover the topics Digital, Retail, Sustainability, Trends & Change. The focus will be on issues such as eco-friendly production and new materials and technologies. Besides, the representative from the China Outdoor Association (COA) will release the Chinese Outdoor Market Report 2014 in the East Conference Center Room Berlin at 16:00 on July 16. This report will share the data analysis on the Chinese outdoor industry in 2014, so that the European visitors have the opportunity to know how is the Chinese outdoor market going.

 

 

The leading European trade show is open to industry visitors only from Wednesday, July 15 to Saturday, July 18 (Wednesday to Friday from 9 a.m. to 6 p.m. and Saturday from 9 a.m. to 5 p.m.). All important information about the OutDoor and a directory of exhibitors, events and directions are available to download free of charge at:www.outdoor-show.com.