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EUROBIKE 2016: New concept gains momentum

Source:Unknown   Add Time:2016-01-13   Hits:12

Business Days and Festival Days to make the EUROBIKE 2016 the world’s leading double feature trade show –Demo Area will offer permanent, expanded test opportunities – new opening hours


After the show is before the show. This saying is especially true for the EUROBIKE 2016. That’s because the 25 th edition of the world’s leading bicycle trade show has some strong conceptual changes planned, changes which are already taking concrete shape. The event will last from August 31 to September 4, 2016 and will appeal exclusively to trade visitors during BUSINESS DAYS, which will last from Wednesday to Friday. During the FESTIVAL DAYS on Saturday and Sunday, the EUROBIKE will additionally open its doors to all bike enthusiasts. A new DEMO AREA offering expanded test ride possibilities will be open for the entire duration of the show, replacing DEMO DAY, which had previously been held on the day before the show. 

For 25 years now, the EUROBIKE has always given the bike business new momentum and a strong tailwind. In 2016 we are shifting up to a higher gear”, announced Messe Friedrichshafen CEO Klaus Wellmann, in regard to the extensive concept changes. Around the globe, in the world of the bike industry, the EUROBIKE is already considered an essential appointment on the calendar. In the end, everything in the bike business is centered on the bike-enthusiast customers - and consequently, the trade fair organizers and a large number of manufacturers would like to take this properly into account, and do so at a whole new level. What used to be Public Day will be replaced the EUROBIKE FESTIVAL DAYS which will take place on two weekend days. “A mixture of technology, tests, entertainment, competition, information and music will serve as the framework for two action-filled bike days that will strengthen the connection to consumers. We want to make the EUROBIKE FESTIVAL DAYS into the most important European bike consumer event and offer industry actors a unique chance to emotionalize their brands,” says EUROBIKE Head Stefan Reisinger, looking forward. OEM exhibitors, for whom contact with consumers is not decisive, will have the possibility to keep a B2B focus and limit their attendance at the show to three days. “This will mean that certain parts of the fairgrounds, namely those which will not be filled during the festival weekend, will remain closed. That will also require regrouping exhibitors in the affected areas.“ 

The EUROBIKE DEMO AREA: Five days of non-stop test rides 

In addition to the new schedule format, the test ride opportunities will also be expanded. Instead of only being able to test products on the day before the show at DEMO DAY, visitors will have to wait to test innovations until the show’s first day. But after that, they will be able to take test rides on the expanded test tracks at the northeast corner of the fairgrounds and at the new Eurobike DEMO AREA for the entire duration of the show. Exhibitors’ test stations will no longer be set up at the Carpark East 1, but rather in the DEMO AREA between and behind the B halls. This is also where additional E-bike exhibitors will be based, exhibitors who until now have presented their innovations at the Open-Air Area East. For the EUROBIKE 2016, this space will be used as a regular exhibition space. Project leader Dirk Heidenreich: “This will eliminate the numerous hazards posed by the pedestrian crossing from Hall B4 to B5 and the new test stations along the B row will be more conveniently located than they were at the previous DEMO DAY property.”


New Opening Hours 

The EUROBIKE 2016 will move its starting time back by 30 minutes, offering the following opening hours: 
Wednesday, August 31st to Saturday, September 3rd from 9 a.m. to 6 p.m. and Sunday, September 4th from 9 a.m. to 5 p.m. 

On BUSINESS DAYS, from Wednesday to Friday, the EUROBIKE 2016 will only be open for trade visitors and accredited journalists.



Source: EUROBIKE